I’m a Minneapolis-born, Seattle-based brand strategist. I’m currently at Saatchi & Saatchi, working on brand campaigns, communication strategy, and trend forecasting for Toyota Motor North America.

Having collaborated with a bunch of brands, big and small, I’ve taken away a few guiding principles:

1. Great work always starts with real people and a real problems.

2. Always be ready to begin again — change is a competitive advantage, not a one-time endeavor.

3. Keep the same energy through the highs and the lows. Successful objectives, strategies, and ideas rely on playing the long game.

Outside of work, you’ll find me reading in the yard with a croissant and coffee, running, biking, romping around the Cascade Mountains, or grabbing cheese from the fridge and walking around in rhythmic patterns.